Carrefour Case Study

LCG Success Stories

Real-time personalization for over 20 million retail customers to scale loyalty​

Carrefour invests in a powerful data-driven Martech infrastructure for real-time personalization, boosting interactions with over 20 million customers in Brazil.

  • Building a Data Lake as a single source of information
  • Unification and modeling of various customer data sources for integration with CDP (Customer Data Platform)
  • Salesforce Stack: Data Cloud, Marketing Cloud, and Intelligence

Carrefour Case Study

English version

Carrefour Case Study Portuguese version